The universe a marketing agency creates around a brand: the product logo, the taglines and slogans; each exists to surround the brand. But the most important tool a brand has is its retail store. A little world of its own where only the singular brand exists. Creative Nigari aims to decorate this world to help it reach its maximum beauty, and we do this using our words.
Store branding content plays multiple roles on its own: and one of the most important one stands the role of being a map. One that virtually leads the consumer to the product, without any direct instructions. Language that surrounds each aisle, each corner of the store to help make the consumer’s journey in the store much easier. The content must help the customer find exactly what they’re looking for: and that is where we come in. Our words act as a guiding source and a simplifier that makes our consumers’ trips to retail stores quicker and much more hassle-free.
We take into account the layout of the respective store and where to carefully place our content in a way that influences the customer to buy more than they came for. We take into account the floor planning, the placement of products and how we can use each to lead the customer to another item. Simultaneously, we maintain consistency in every piece of content we put out. Every piece of content aligned with the next one in a cohesive manner, each made to please. (as always!)
As content creators (working in Karachi, Pakistan), for retail stores and shop outlets, we further plan our content in a manner that we educate the consumer along the way. “Educate the reader?”, you ask. Let us explain. In the little nooks of the stores, we use our content to drop trend indicators so that consumers may learn about them and end up looking at more products than they might have come for.
Yes, yes, you can call us clever and all that. But before that, you must reach out to us as your best choice for store branding.